Last mile data for logistics will be the place where you find and keep all the information you need to plan and drive the last part of route to a shop. We aim for a route with the least inconvenience for residents; in the most ideal way for transporters and carriers; and as cheap and sustainable as possible. We can do this thanks to qualitative and useable data and real-time monitoring.

Letting the crowd improve data quality

The information generated by is desperately needed to keep pace with the growing distribution demand, the increasing complexity and the constantly rising costs of urban distribution. combines data from various sources: Traffic data, such as road works and diversions, but also municipal information such as events, window times and zero-emission zones (ZEZ). But also think of data from DefLog (NDW) and TomTom in combination with artificial intelligence (AI) and the feedback from daily users such as drivers – the so-called ‘crowd’ -. All of this is in order to achieve high-quality datasets that can be used in pre-trip planning and on-trip execution.

Crowd data sourcing

There are many eyes and ears on the road, from supermarket staff, police officers to drivers and they all play their part in the (inner) city. Ad hoc disturbances, such as incidents, or incomplete data sets, such as fairs, are now shared to a limited extent and often on paper in their own groups. This can be changed by sharing this information via in a moderated way. This enables dynamic planning and rerouting, which on the one hand promotes traffic flow, but on the other hand, also enhances the quality of life. You can already see that many drivers keep Waze or other apps open in addition to their FMS in order to anticipate these disruptions. It is a great challenge to make all this information generally available as data and link it back to the source. It is essential to keep transport costs under control and to improve the quality of life in the cities.


For the realisation of the platform, funding has been received from the European Fund for Regional Development (EFRO) and co-financing from Jumbo Supermarkets, Simacan, Breda University of Applied Sciences, Conundra and the municipality of Tilburg.
In addition, there are several parties that make their knowledge and network(s) available such as the Ministry of Infrastructure and Water Management, Simon Loos, the UTC Foundation, GS1 and Fraunhofer-Gesellschaft.

The objective is for to grow into an open source platform that gives all chain parties up-to-date insight into all restrictions and prefered routes in the logistic last mile so that the negative effects of transport can be kept to a minimum all the while keeping shop shelves and restaurant plates remain filled.

Consortium partners

Facilitators and supporters